Unlocking the Potential of Security System Data: Revenue, User Experience, and Broader Perspectives

There are three amazing points in this article...and I love that they're being discussed within the physical security space:

1. Security system data can be used for revenue generation and improving end user experience

2. The importance of distinguishing the difference between video analytics and data analytics

3. Centralization of data to unlock broader perspectives

HERE IS WHY I LOVE THEM:

1. Revenue Generation and User Experience: The concept that physical security data can generate revenue and enhance user experiences represents a paradigm shift for security practitioners. It goes beyond operational efficiency to offer "DATA AS A PRODUCT", where the physical security business unit is creating crucial datasets and making them available to internal stakeholders. This new mindset empowers organizations to leverage security data for a greater impact across the entire organization, transforming the way security practitioners contribute to business success.

2. Distinguishing Video Analytics from Data Analytics: While significant advancements have been made in real-time video analytics, there has been comparatively less focus on analyzing historical data. Understanding this distinction is crucial. By recognizing the power of data analytics, security practitioners can uncover hidden trends, identify opportunities, and improve processes based on comprehensive insights. It's important to harness the full potential of both real-time and historical data to drive transformative change.

3. Centralization of Data for Broader Perspectives: Centralizing data within a unified security platform creates operational efficiencies and provides a holistic view of security operations. However, this same mindset must be adopted when analyzing historical data from even the unified system. This concept was best said by Jordan Hill Head of Product HiveWatch "Using big data horizontally, or aggregating data from these multiple security devices and relating it to how actual security programs are performing, is the next frontier." This idea of looking at data "horizontally" is where the opportunity lies. Physical security system data whether unified or not, should be a dataset in a comprehensive data warehouse that includes datasets from other third-party systems. This approach unlocks broader perspectives, enables cross-system analysis, and drives data-driven decision-making on a larger scale.